Holy Lamb Organics

How Holy Lamb Organics was Born September 15 2014

Hi All! Willow here. 

Lots is going on with Fall and Back to School, but I’m also feeling reflective - and a bit stunned - that Holy Lamb Organics is turning 15 next year! I don’t think I’ve shared this story with you yet of how this company came to be.

Let’s go back to the year 2000…

It was a brand new century...I was 20. I was just out of college and not sure what I was going to do with my degree. Frankly, I didn’t have much time to figure it out as I was also working three jobs.

A fateful trip to the camping store

One day I was planning a trip with my best friend - a backpacking trip to the Redwoods in Northern California -

I decided to gear up & go get a couple of things...I saw some pillows in the corner of this big camping store...and thought, how luxurious! to bring a pillow on a backpacking trip? Right? So I went over and took a closer look.

And it was….


This little travel pillow had its stitching coming undone, and the synthetic fill was kind of... pouring out of it. I thought to myself, “This pillow kinda sucks even though it’d be really cool to take, this pillow sucks.”

But I bought the sad little shoddy-made pillow anyway. I asked for a discount and knew I could make a better one.

And I knew IMMEDIATELY how I would make it better and what I would use for materials.

“I’d put organic cotton on the outside and I’d use wool on the inside.” Knew it right away. No question.

So, from there I decided I was going to start a business. And I was going to make pillows. Wool on the inside, organic cotton on the outside. From the start. Just as you see it today.

Business plan born while backpacking

So me and my best friend went on the backpacking trip. We hiked into the Redwoods and ended up at the beach. And during that time, there was a lot of time to think, and go inside and get clear.

I dreamed up the business plan on the seven day trip and came back with a pretty good idea of what I wanted to do. 

So I got started right away...by buying a school bus

I bought a little... well, big... school bus and started the business in there and ran it from 2000-2005 right in the bus

I started with a basic travel pillow and a backpacking pillHoly Lamb Organic's First Officeow with a stuff sack. I was still so inspired to make something better than what was currently available. Something natural and well-made with quality materials. It still drives me today: to make something better.

So I just started making them. And selling them to our local food co-op, which is a huge part of our community, The Olympia Food Co-op. They were my first customer.

Developing more wool & organic cotton products

So with a base in travel pillows, after awhile, I developed bed pillows...then expanded into comforters, then toppers and then on with our baby products. Later we added organic mattresses so we could provide for all of our customers organic bedding needs.

14 years? How did THAT happen?

And, now, what seems like a flash later, 14 years have gone by and we’re still developing wool and organic cotton products. I’m so proud of my team, our story, our practices and our products. It’s inspiring to still want to make something better. There’s still a fire in me for that. So stay tuned….there’s definitely more to come.

Thanks for reading our story. If you have questions or would like to reply, please share them in the comments section below.

Reviewed by Oprah and Featured on World News
Reviewed by Oprah and Featured on World News